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EASY COOLING ACTIVATION
With fabric engineered to keep you cool and comfortable, our gear makes it easy to stay cool and productive all day long.
Wet It
Active comfort begins with water or sweat.
Wring It
Set the perfect balance of moisture and airflow.
Wave It
Airflow drives cooling further, for hours of lasting comfort.
Reactivate Anytime
Reactivate cooling instantly—re-wet or wipe away sweat.
★★★★★
LOVED BY 50,000+ PEOPLE
4.4 out of 5 average rating across the collection
★★★★★
"I like to work in the garden and hike and it's brutal in the summer w short hair. Someone suggested a mission hat that covers your neck and I was amazed by how well it worked. Even when the sun is hitting my back with full exposure, the hat really changes the entire experience."
Boom
★★★★★
"I Just finished two days of yard work under the sun in warm weather, wearing this product around my neck and also covering my mouth and nose, and I don't have an itchy neck, and when I finished working I wasn't as tired as I was before."
LLoyd L.
★★★★★
"I made the hat wet prior to going to work in my garden and it did indeed keep my head cooler. The wide brim kept the Sun off my ears and neck area. When walking it shade my forehead and majority of my face. The hat folds compactly for travel and has a string that can be tightened under your chin so not to blow off when windy."
Annete D.